Ebook Marketing and Publishing

I’m in an ebook mood today, particularly the marketing and publishing side. Might be because I’ve been rethinking some of my marketing strategies for my Kindle novel THE LAST KEY now that I’m developing a sequel. Hope these inspire you as much as they did me.

Story Behind THE LAST KEY

I finished THE LAST KEY in 2003 and found an agent for it in 2005 (Dr. Uwe Stender). Over the next five years my agent sent it to almost every fantasy editor in the business. We got lots of “positive rejections,” but no bites.

So after five years of shopping it around, I had decision to make — continue sending it to smaller and smaller publishers, which could mean several more years of waiting…or make it an e-book, publish it to Kindle and Smashwords, and see what happens.

I chose the e-book route. I’m a pretty patient guy, but after five years even I was getting antsy to get my book into the hands of readers.

So THE LAST KEY is now available on Amazon Kindle. And no, you don’t need a Kindle to buy or read the book. You can easily download a free Kindle Reader for your PC, iPhone, or Blackberry. It only takes a minute to set up.

Or you can go to Smashwords.com and download the book in an electronic format you prefer.

My goal is to (hopefully) give readers a rollicking good adventure story at a cheap price. I don’t plan on pursuing a print edition, but I’d certainly love to hear any offers from a print publisher.

So I hope you enjoy the book. If you read it, shoot me an email. I’d love to hear what you think. Better yet, leave a review on Amazon or Smashwords, but be honest – point out the stuff you liked and the stuff you didn’t like. Honest criticism will help me become a better writer, write better books, and maybe someday make a living in this business.

Gutenberg’s toy will never take off…

Peter Suderman of Reason Magazine says don’t fear the e-reader. They may be imperfect today, but so was the printed book back in Gutenberg’s day:

Kindles and other e-readers are imperfect devices, but there’s no denying they have touched a consumer nerve. Unlike the iPod, the portable music device to which they are often compared, the e-readers we’ve seen so far aren’t so much a revolution as the proof of concept for one that may eventually happen. The true value of e-readers isn’t what they’re doing now so much as how they’ve opened up the public imagination to rethinking the way we read.

[The printed book] too was initially imperfect. Elaborate illustrations had to be tossed aside, as did many of the personal flourishes that scribes put on their works. But the advantages of mass production won out and quickly made printed books a fixture of middle-class life. These days it’s a cliché to say that the printed book’s ability to store and transmit information cheaply changed the world. But the cliché is true.

E-readers are only going to get better, cheaper, and more widely used. I love my Kindle and I love my printed books, but my 3-year-old daughter will someday look at my shelves full of dead trees and see collector’s items.