Buying book reviews: Valid marketing tool or false advertising?

Todd RutherfordThe New York Times has a story on the rise and fall of GettingBookReviews.com, a service owned by Todd Rutherford where, for a fee, authors could commission several dozen 5-star reviews and get them posted on Amazon and other online markets.

“I was creating reviews that pointed out the positive things, not the negative things,” Mr. Rutherford said. “These were marketing reviews, not editorial reviews.”

In essence, they were blurbs, the little puffs on the backs of books in the old days, when all books were physical objects and sold in stores. No one took blurbs very seriously, but books looked naked without them.

One of Mr. Rutherford’s clients, who confidently commissioned hundreds of reviews and didn’t even require them to be favorable, subsequently became a best seller. This is proof, Mr. Rutherford said, that his notion was correct. Attention, despite being contrived, draws more attention.

The system is enough to make you a little skeptical, which is where Mr. Rutherford finds himself. He is now suspicious of all online reviews — of books or anything else. “When there are 20 positive and one negative, I’m going to go with the negative,” he said. “I’m jaded.”

GettingBookReviews.com went out of business in 2011 due largely to Google suspending its advertising account, and Amazon removing most of its reviews from their site.

So, authors, would you pay for book reviews? If so, would you pay extra for 5-star raves knowing their honesty was dubious at best?

Book Review: Oathbreaker, Book 2: The Magus’s Tale by Colin McComb

Originally posted at The New Podler Review of Books.

The Magus’s Tale, book two in Colin McComb’s Oathbreaker series, primarily follows young Alton, a boy plucked from certain death by Magus Underhill to become the elderly magus’s apprentice.  Alton spends his childhood and adolescence excelling at powerful magic despite abusive treatment from his master.

Once Alton becomes a magus in his own right, he learns that great power comes with a price—loneliness.  To earn acceptance from his nervous neighbors in the village of Lower Pippen, he uses his magic to cure their ills and protect them from the bitter weather and wild animals that assault their farms.

But what seems like a minor encounter with petty brigands blows up into an unimaginably horrible event that releases a terror upon the world that “threatens life itself.”

The Magus’s Tale is Alton’s story, but we do learn what the main characters from book one, The Knight’s Tale, have been up to.  Sir Pelagir, General Glasyin, and Princess Caitrona are living a relatively quiet life in the small village of Kingsecret—an ironic place to settle, considering Caitrona’s lineage.  While Pelagir is forced to use his Knight’s Elite skills to keep the authorities off their tails, ten-year-old Caitrona displays glimpses of the leadership and tenacity she’ll need when she gets older and fulfills her royal destiny.

McComb’s writing is just as gorgeous in this book as it was in The Knight’s Tale.  McComb spices his prose with imagery and metaphor without drawing attention away from the story or doing so in a way that’s inappropriate for the viewpoint characters.  As with book one, The Magus’s Tale is told for the most part in first-person point of view through character letters or confessions.  It’s a rare structure that can be confusing at first—characters arrive that don’t seem to have anything to do with the story up till that point—but you can trust McComb.  He brings these multiple threads together in an explosive finale that I certainly never saw coming.

The book ended on a downer and a cliff-hanger, but this is book two of a series, and McComb apparently does not intend for each book to be stand-alone.  I do ignore my stand-alone preferences for a “cliff-hanger” series that is well done, and Oathbreaker is such a series.  You fellow “stand-aloners” out there should do the same.

Both books in the Oathbreaker series have the character development of Rothfuss, the grittiness of Erikson, and the efficient prose and world-building of Cook.  The Magus’s Tale has made me an official fan of Colin McComb.

Book Review: The Weight of Blood by David Dalglish

Originally posted at New Podler Review of Books.

Harruq and Qurrah Tun are half-elf/half-orc brothers who’ve been mocked and beaten their whole lives for their mixed blood. They eke out a living in squalid conditions through odd jobs and thievery, only wanting to be left alone. But trouble always finds them in the form of silent scowls on the street, drunken fools eager for a fight, or corrupt guardsmen tossing them out of the city for being “elfies.”

One day they meet a mysterious dark mage named Velixar who promises them respect and wealth in exchange for their allegiance. With nothing to lose, the brothers accept the bargain and gain more power then they ever dreamed.

Harruq had always desired strength and martial prowess to fight back against those who would bully him and his brother—Velixar grants him two magical swords, magical armor, and thirty extra pounds of muscle.

Qurrah had always desired arcane knowledge so he could rule, rather than be ruled—Velixar teaches him to wield dark magic, enabling him to haunt the dreams of his enemies and kill with a single word.

Velixar then gives the two brothers the overwhelming desire to use their new power. They do terrible things to appease their master, things that ultimately start a war between the humans and elves.

To further complicate matters, Harruq secretly trains with a beautiful elf-mage named Aurelia, to whom he owes his life. She is the only joy Harruq has in his dark existence, and he desperately clings to the happiness he experiences during their sparring sessions, even as he later performs dark deeds for his master. Harruq keeps his two lives secret from one another, for his brother is deeply loyal to Velixar, and Harruq fears Aurelia’s horrible reaction if she learns what he and Qurrah do for for their dark master.

But Harruq is ultimately forced to choose between his brother and the elf woman he loves. In the author’s words: “To side with one means to turn on another. No matter Harruq’s decision, someone he loves will die.”

The Weight of Blood is very much an anti-hero novel, and anti-hero novels are tricky. The author needs to make the heroes sympathetic while they perform deeds normally reserved for the villains. Dalglish does a good job describing the hard lives of the characters, which gives readers insight into how Velixar can talk Harruq and Qurrah into doing such vile things.

Despite knowing Harruq and Qurrah come from a troubled background, however, it was still hard to care about them because of the things they did. Near the end, when they had a moment of clarity to ponder the evil they inflicted on innocent people, they simply shrugged it off, as if they stole an apple rather than committed mass murder. I had hoped for more of a guilty conscience, which would’ve given me a reason to root for them rather than just pity them.

The author mentioned in the Afterward that Qurrah and Harruq will “stand on their own” in future novels. I hope that’s true. These two characters could be really fascinating, and I’d love to see them in a story where they are the masters of their own destiny and not pawns of someone else.

Despite my reservations with the anti-hero structure, I thought Weight of Blood was beautifully written and well-edited. It hit all the right beats for a fantasy adventure novel, and I highly recommend it to fantasy fans who grew up with Dragonlance and R.A. Salvatore novels.

But just know going in that you won’t find heroic protagonists within its pages.

The Weight of Blood—and the rest of the Half-Orcs Series—is available in print and all ebook formats through ddalglish.com.

Review for ASPECT OF PALE NIGHT

I just got a nice review of my mystery novel ASPECT OF PALE NIGHT from the Good Book Alert review site. An excerpt:

Rob Steiner describes mystery ASPECT OF PALE NIGHT as having a similar voice to Stephanie Plum, which drew my interest right away. Plum is a quirky character with a lot of spice and a big heart. Steiner’s Toni did not disappoint either….Honestly, it was hard to believe a guy wrote this. Steiner did a fabulous job of writing emotions from a female perspective. Absolutely, no cheese dripped from the heart of his main character, Toni, very genuine.

Read the whole thing.

Book Review: Lacuna: Demons of the Void by David Adams

Just posted my review of Lacuna: Demons of the Void by David Adams on the New Podler Review of Books. Fans of straight-forward alien invasion stories will like this one. I liked it, too, despite some copy editing issues and dubious economics. Here’s an excerpt from the review:

Adams has written an action-packed story that doesn’t get bogged down in detailed descriptions of the science behind his contraptions. To many SF readers, that’s a bug and not a feature. But I’m among the SF fans who feel story trumps gadgets, and Lacuna does that with just enough plausible science when it’s appropriate to the story.

Read the whole thing.

Book Review: Oathbreaker, Book 1: The Knight’s Tale by Colin McComb

Oathbreaker, Book 1: The Knight’s Tale by Colin McComb, is a riveting debut fantasy from an author who knows what fantasy fans love (he wrote adventures for TSR, after all) – visceral prose; logically sound and creative world-building; and fascinating characters that do not follow genre conventions.

Sir Pelagir, a Knight Elite in the Empire of Terona, faces a terrible choice – serve the Empire or serve the King. There is no middle ground. Either choice means he will break an oath and be hunted for the rest of his life. But a choice he makes, and it is one that makes him a marked man and sets the Empire on a destructive path from which it may never recover.

Right from the beginning, we know we’re reading an author who knows what the heck he’s doing. From the Prologue:

He rode, his proud face bleeding and grim in the light of the setting sun. He cradled a sleeping baby in the crook of his left arm, the reins of the metal horse in his right fist. With a few swift kicks, he urged the steed ever faster westward. His eyes squinted into the setting sun, and beads of perspiration—or were they tears?—coursed down his unlined cheeks. The gleaming hooves of the steed tore great clumps of sod from the grassy hills as it sped through the spring dusk.

Miles behind him, the city burned on its mountain. Steel-clad knights thundered from the great city’s gates into the dying day on their own metal stallions or took to the air with mechanical wings. The military dirigibles Retaliator and Heaven’s Will rose slowly from the heart of the city, flames spitting from their engines, and turned their massive noses to the west.

The knights sought the oathbreaker, the thief of their princess, the betrayer of their king. They swore bloody vengeance on Pelagir of the King’s Chosen, son of Pelgram, and raced to be the first to have his head. He had betrayed the most sacred of their oaths, and their rage burned as brightly as the flames in the capital city.

I dare any fantasy fan to stop reading at this point. I mean, the whole book is like this. And don’t worry, McComb’s prose serves the story, and not the other way around like so many first-time authors. Not a word is wasted.

The dialogue is unique to each character – you’d know who was speaking even without attribution. Some of the characters even tell their own tales in first person narration, giving the reader better insight into their goals and desires.

The settings are not overly described, but given one or two descriptive elements that lock them firmly into your mind, enabling your imagination to fill in the rest. While Oathbreaker was a short book – around 40,000 words – I did not feel like it was a “thin” book. McComb gave me a thorough introduction to his Empire of Terona, yet left enough mystery for me to look forward to the next book.

The only nitpick I had was that the ending felt more like the end of the first act rather than the climax of a complete story. I know, this is only Book 1 and, yes, that Tolkien fellow did the same thing, but it’s never been one of my favorite novel structures. Plus, I had to find some nit to pick in this otherwise spectacular fantasy novel. My credibility as a reviewer demanded it. 🙂

Highly recommended.

Book Review: Creepers by Bryan Dunn

My review of Creepers by Bryan Dunn is up at the New Podler Review of Books. Fans of B horror movies will love this one:

Creepers follows the same pattern as my beloved SyFy movies – cut-out characters, dubious science, mortal peril for all involved.

But that’s what I love about those movies and this book.

Creepers does not pretend to answer, or even ask, profound questions about the human existence. It’s all about monstrous vines tearing apart buildings, animals, and people. It’s a story you’d tell your friends around the campfire on a clear night in the desert. I can almost see the author winking at me as he relates one humorous/horrible scene after another. It’s obvious he had fun writing this book, and the reader (at least the fans of B horror movies) will have fun reading it.

Read the whole thing.

The positives of negative reviews

I review small-press and self-published books at the New Podler Review of Books, and I’ve unfortunately read my share of, shall we say, “challenging” books. I hate writing bad reviews. I’m an author, too, so I know how much blood, sweat, tears, love, and butt-in-the-chair time writers put into their work. I know how much courage it takes for writers to submit their baby to a complete stranger and say, “Judge it, please,” and then sit back cringing as if waiting to be slapped.

Peter Hassebroek at LL Book Reviews says authors (especially indie authors) shouldn’t sweat over bad reviews, and offers several positives they should take away from one:

* Something about your book enticed the reviewer to select it over dozens of others.
* Something made the reviewer spend time reading your book, foregoing reading or some other pleasurable activity, such as watching or playing football.
* After reading it, the reviewer cared enough to dedicate additional hours solely to craft a custom review just for your creation.
* The reviewer respected you enough as a professional author to be honest.

A glowing review, while nice to read and share, is useless for your craft and possibly dangerous in the way junk food is tasty but harmful to an athlete’s condition. A negative review, on the other hand, helps you grow by providing clues to what might be missing in your craft, what others may fear to tell you, what you need to hear.

Read the whole thing.

Two things I’d add, though.

First, all commercially successful authors get bad reviews, so if you’re a relatively new indie author, you shouldn’t take a bad review as a sign to quit. Keep writing, improve your craft, put your work out there, and the good reviews will come.

Second, take negative (and positive) reviews with a grain of salt. Reviews can be helpful if they’re thoughtful critiques of your book, offering points where you excelled along with suggestions for improvement. But if all a reviewer essentially says is, “You suck!”, then your only reaction should be pity for the poor soul whose self-worth hinges on tearing you down.

I Review Books, Too!

I’m a very, very naughty book reviewer. Very naughty. I’ve reviewed indie books at the New Podler Review of Books for almost a year and have failed to promote my reviews on my own blog. I’m hanging my head in shame right now…

So here they are:

» Lodestone Book One: The Sea of Storms by Mark Whiteway
» Diggers Bones by Paul Mansfield Keefe
» The Hawk and His Boy by C.H. Bunn
» The Crown Conspiracy by Michael Sullivan
» TAU4 by V.J. Waks
» Candy and Cigarettes by CS DeWildt

Book Review: Hell House by Richard Matheson

You know you’re reading a great horror novel when you have to keep your eyes open in the shower — despite the shampoo stinging the hell out of them — so you can be sure there’s no rotting-corpse-ghost peeking in at you. Hell House by Richard Matheson is such a novel.

Billionaire Rudolph Deutsch is going to die, so he decides to pay a physicist and two spiritual mediums $100,000 each to prove whether or not life exists after death. He tells the team to spend a week in the Belasco house in Maine, a colossal mansion in a mist-shrouded valley that was the site of depravity, murder, and drug addiction in the 1920s spurred on by its maniacal owner Emeric Belasco. Previous teams have tried investigating the house, but all ended up either dead or mad before completing their investigations.

Dr. Lionel Bennett (accompanied by his wife Edith) is a physicist who goes to the house to prove that ghostly phenomena is nothing more than naturally occurring electromagnetic energy that all living humans emit. Spiritual medium Florence Tanner believes she can help the tortured souls imprisoned in the house to move on. And physical medium Benjamin Fischer, the only man to survive an investigation at Belasco house, accepts the assignment because he needs the money. But he knows Bennett and Tanner underestimate the evil that lives in the house, and he’s too afraid to “open” his psychic abilities to the house to aid the investigation.

The house slowly ratchets up the terror and physical assaults, culminating in grotesque visions and hauntings that challenge the sanity of each character.

Hell House is about as primal a novel as you can get. It’s simple in that it only has four characters and one setting, which makes for a quick read. But a simple story structure does not mean a simple story. The characters are complex, each with his/her own noble reasons for staying in the house, even when the hauntings turn brutal and repulsive. Their theories regarding who is doing the hauntings, and why, shift with each new clue they uncover.

Some of the hauntings and visions are gruesome and sexually explicit, but in an R-rated sort of way. If that’s not your cup of tea, then you might want to stay away from this book. But if that doesn’t bother you, and you want a genre-defining example of a haunted house tale, then you won’t be disappointed with the chilling Hell House.